Leading the creative & brand for UK's leading fintech app.

I lead the in-house creative team and the external media agency in shaping the brand and creative offerings.  I created various forms of digital content and visual designs that engaged users and the app.

Concept & content is king. I created conceptual digital campaigns to deliver over 300,000 new users over a 6 month period.

As a brand we stopped shouting at our consumers and instead began to rethink how we used short form content and how we executed it. I produced seasonal six second campaign content for Yolt that captured the attention of a generation that has several screens open all at once.

Digital content for paid social media
Digital content for paid social media
Digital content for paid social media
Digital content for paid social media

Extending into out of home and making money habits relatable.

I produced and directed a concept that empowers consumers to think about their money habits and how to act.

The app made managing  money clear, easy and, dare we say, enjoyable. So we created a brand to reflect that.

A visual design language that symbolised movement, action and energy.

Say Hello.
cameronmontgomery@gmail.com